Launching — from ready to first 100 loans

Bring your fintech idea to life

Are you an ambitious Indian fintech entrepreneur with big ideas? Are the complexities involved in starting a finance firm intimidating you? Not sure where to begin your fintech adventure? Our launching service is the final mile — taking everything we've planned, formed, marketed, and built, and turning it into actual disbursed loans with real customers.

This is the phase where most fintech founders stumble. The platform is ready, the licence is in hand, the brand is built — but the first 100 loans don't just happen. They require orchestration: marketing channels activated at the right time, customer support workflows tested, collections processes calibrated, financial dashboards live. We orchestrate all of it.

Entire launch assistance

We provide various services to help your fintech firm get off the ground. From final go-to-market strategy to pilot operations management to 90-day stabilization support — we stay engaged until your venture is operating sustainably.

Customized approaches

Our knowledge has been tailored to your unique startup goals. A B2C personal loan launch is fundamentally different from a B2B SME lending launch — different customer acquisition channels, different onboarding flows, different risk controls. We build for your segment.

Getting around complexity

We provide a clear road map for starting a fintech business, demystifying the process. You'll get a launch checklist with 60-80 specific tasks across 6 workstreams (regulatory, technology, marketing, operations, finance, compliance) — each with owner, deadline, and dependency mapping.

What our launching engagement covers

Using financial technology

Keep abreast of developments in India's rapidly evolving fintech sector. We help you activate the technology partnerships you've built — Account Aggregator integration goes live, UPI Autopay is tested end-to-end, bureau pulls are validated, the LMS is configured for your specific loan products.

Study of the market

Learn in-depth details about the fintech scene in Delhi NCR and India before you launch. We validate that the market sizing we did in planning phase still holds — sometimes 6 months have passed, a new competitor has launched, or RBI has issued new guidelines. The launch plan reflects current reality.

Entrepreneurial model creation

Develop a viable fintech business plan based on your idea. Final validation of unit economics — CAC, approval rate, disbursement rate, default rate assumptions — against updated market data. If the model no longer pencils, we tell you before you launch, not after.

Respect for regulations

Comply with fintech legislation and have all the required licenses before launching. Final compliance audit — KFS template approved by partner NBFC, grievance redressal officer appointed, data privacy policy live, cybersecurity VAPT completed. No loose ends.

Analyzing finances

Make judgments based on a thorough financial launch and analysis. Capital deployment plan — how much of your equity goes to loan disbursements vs operating expenses vs contingency. Cash runway analysis. Sensitivity to default rate, approval rate, CAC changes.

Tech stack choice

To create a solid financial solution, pick the appropriate platforms and technology. Final tech stack validation before launch — load testing, security audit, integration testing with all vendors. We don't launch on untested infrastructure.

Web and mobile development

Introduce a user-friendly web platform and mobile application for your finance offerings. Final UX review, accessibility audit, performance optimization. The platform your customers actually use — finalized and battle-tested.

Pilot launch

Restrict to one geography, one segment, one ticket size. Disburse your first ₹10-50 lakh in pilot loans. Measure: application-to-disbursement time, default rate at 30/60/90 DPD, customer acquisition cost (CAC), and unit economics per loan. Only scale once your portfolio-at-risk (PAR > 90 days) is below 2%.

90-day stabilization

For the first 90 days post-launch, we are on call for any escalations — operational issues, regulatory queries, customer support crises, technology outages. Our team monitors your KPIs daily, surfaces anomalies, and helps you course-correct before small issues become existential.

This is where your fintech launch starts

Launching is the most exciting and most risky phase. Get expert orchestration.

Plan Your Launch